About Neodata

Neodata was founded in 2004, with the belief that our new technology could change the online publishing world by marrying both editorial and advertising needs. Our diverse, international team of PhDs, engineers,
academics, media experts, and entrepreneurial-minded people is passionate about understanding reader behavior and how publishers can effectively act upon it.

For almost a decade, we’ve been trusted partners of leading Italian publishers including La Repubblica,
Mediaset, RAI, Tiscali, SEAT, Editoriale Domus and many more.

  • Giovanni Giuffrida CO-Founder & Professor at the University of Catania
  • Tommaso Giola CO-Founder

Neodata timeline

  • We launch Neodata Group with some big ideas on how to change online publishing.

  • We land our first major clients with Mediaset’s Publitalia and SEAT Pagine Gialle, the Italian Yellow pages directory.

  • We acquire our first international client with Europages and launch our first project of advertising optimization for mobile devices with H3G.

  • We’re profitable! Major Italian publishers and broadcasters like La Repubblica and RAI join the Neodata family.

  • Our team grows and we continue developing solutions to help publishers optimize delivery of not only advertising campaigns but also their editorial content.

  • Neodata manages 30% of Italy’s premium advertising inventory; access to a huge amount of data allows Neodata to experiment and develop sophisticated audience analysis techniques and innovative tools for content optimization

  • Venture investors share in our vision of changing online publishing and we get funding to go international opening an office in Santa Monica, CA

  • We team up with Newscurve to combine our technologies and develop a solution to help newsrooms discover insights into the performance of their content

  • Newscurve goes live!


We're suppliers of

Find out more about Newscurve and ask for a demo

Neodata Group

  • Milano - Italy Via Ippolito Rosellini 2
    Tel +39 02 320626103
  • Catania - Italy Viale Vittorio Veneto 42
    Tel +39 095 7226111

Newscurve Author & Section Alerts!

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We've been working with these guys for many years as technology partners to help us improve our digital business. We agreed to be their first beta testers for Newscurve straight away: it's the tool that we need and it's unique.

Andrea Santagata CEO Banzai
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